The 90-Day Quota Playbook is the system I wish someone had handed me in year one: who to call, what to say, and what to do next. Seven modules, eight printable tools, zero motivation.
If you're behind on your number, you've probably been handed one of three things:
None of those tell you what to say when a stranger answers the phone.
Here's what's actually happening to most reps who are behind: you're working hard on the wrong lever. You make more calls into a bad list with a broken opener, get the same result at higher volume, and conclude you're not cut out for this.
You're not bad at sales. You're running an unmeasured process and guessing which part of it is broken.
Conversations → meetings → opportunities → deals → quota. That's the whole chain.
Every rep missing quota is failing at exactly one link, and almost nobody knows which one. When you know which one, the fix is a specific mechanic — a different opener, a tighter list, five questions instead of a demo.
That's what this is. Seven modules, each one aimed at a specific link in that chain, each one telling you exactly what to say and do.
Turn your quota into a daily number, then find out which link in your chain is actually broken. Most reps discover their daily number is far smaller than they feared — and that volume was never their problem.
Three filters, twelve free-to-find trigger events, and the argument for 100 accounts instead of 1,000. Includes the highest-converting trigger in B2B that almost nobody works systematically.
The opener, word for word, six lines, under sixty seconds. Line 3 tells them it's a cold call — and it's the line that makes the whole thing work. Plus what to say to the three responses you'll actually get, and the voicemail that removes the ask entirely.
Ten business days, five touches, four cold email templates under 90 words each. Including the day-10 close-out email that gets the highest reply rate of the whole sequence and that most reps are too uncomfortable to send.
Five questions, in order, plus the confirm-back that makes a buyer feel understood. Most objections are not objections — they're discovery you skipped, arriving late.
A 7-point checklist you score weekly, three signals a deal is already dead, and scripts for killing deals on purpose. Win rate is a fraction. You can fix the denominator this afternoon.
How to install the other six without quitting in week three, phase by phase — including an honest curve of what days 1 through 14 will feel like, because nobody tells you that day 21 looks like failure even when the system is working.
Print these and keep them next to your monitor. Real ruled lines and real checkboxes, because they're meant to be written on.
There is no section on visualization, morning routines, or believing in yourself. If that's what you're looking for, this will annoy you.
The system takes 90 days to evaluate because that's roughly one sales cycle. If you want something that works by Friday, this isn't it, and anyone selling you that is lying.
It's built for reps with a list, a phone, and a quarterly number. If that's not you, don't buy it.
No subscription. No upsell email sequence. No "book a call." You buy it, you download it, we're done — and if it moves your number, you'll know within one cycle.
For context: $37 is about a tenth of one commission check on a small deal. The Module 2 opener alone is designed to pay for this on the first conversation it saves.
Get the playbook — $37Fill in the Quota Math Worksheet, run the Module 2 opener on 50 real dials, and log them in the tracker. If your conversation-to-meeting rate hasn't moved, email me the tracker and I'll refund you.
I'm asking for the 50 dials because the system can't work if it isn't run, and a refund policy that ignores that is just a policy for people who never opened the file.
I sell B2B for a living. I'm not a sales trainer, I don't run a coaching program, and I'm not going to tell you I made six figures in my first year.
This is the system I actually use, written down. The reason it has no motivation in it is that motivation never once helped me on a Tuesday afternoon with 40 dials left.
No. The free 12 Objections Deck is what to say when someone pushes back. This is the system that means they push back less — list, opener, sequence, discovery, deal review, and the 90-day schedule that installs it.
A 51-page PDF, a separate 10-page printable asset pack, and an Excel workbook. Download immediately after checkout.
About 90 minutes. About an hour to set up. Then it's a daily and weekly routine, not a course you work through.
Modules 0 through 3 are your whole job. Modules 4 and 5 will make you dangerous when you move to AE.
Yes — nothing in it is software-specific. If your job is calling businesses that don't know you and converting that into meetings, it applies.
If I revise it, you get the revision at no cost. You bought the document, not a version of it.
You already know your quota. This tells you what to do tomorrow morning at 8:30.